AG Cuomo Suing Arbitron Over PPM in NYC

October 3, 2008 by

New York State Attorney General Andrew Cuomo has informed Arbitron his office intends to sue the ratings company over plans to deploy the Portable People Meter (PPM) in New York City over alleged "unlawful and deceptive acts and practices."

Cuomo started an investigation into the PPM nearly a month ago... after some critics said the PPM puts minority-targeting stations at a disadvantage.  Arbitron claims the methodology used to select PPM users is no different than the way it recruits diarykeepers -- and it contends the PPM records listening more accurately than the memory-reliant diary method.

More Detailed Coverage:
- Radio Online
- Crain's New York Business

See more posts about:


menu-circlecross-circle linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram