SYRACUSE -- Clear Channel news/talker 570 WSYR and CHR Hot 107.9 (WWHT) will team up for a 3-day long "Radiothon for Kids" to benefit patient care at the Upstate Golisano Children's Hospital in Syracuse. The radiothon begins tomorrow (Wednesday) morning, and runs through Friday evening.
According to a special radiothon page on both stations' websites (WSYR | WWHT), this year's radiothon will focus on upgrading services for "children who have cancer or blood disorders," and listeners who donate can "help give hope a new home as we build the Upstate Cancer Center."
The special webpages will keep listeners informed on the latest fundraising totals. They'll also feature an "item of the hour," every hour. Listeners will be able to see what kinds of equipment will be purchased with the money, learn how they'll benefit patient care, and how much they'll cost. The hope is that the radiothon will generate enough donations every hour to get those items purchased.
If previous years are any indication of what to expect, we presume WSYR will offer the most live air-time to the radiothon, with morning host Joe Galuski and afternoon host Jim Reith devoting their shows to the effort. Updates will be offered during the syndicated programming WSYR airs in between.
Radiothon hours are 5am to 7pm tomorrow and Thursday. The radiothon wraps up with an abbreviated day, 1-7pm, on Friday. As of Tuesday afternoon, there was no link for online donations, but the websites are advertising 464-KIDS as the number to phone in pledges, during the aforementioned hours.
Last year's Radiothon for Kids raised a record-breaking $104,850, which was more than double the amount raised the year before.
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