Nielsen Radio Ratings: Utica-Rome

Here are the latest Utica-Rome market radio Average Quarter Hour audience share estimates (aka “ratings”) as determined by Nielsen.

The Utica-Rome radio market is rated twice a year for 12 weeks at a time. The spring ratings period runs from April through June. The fall ratings period runs from mid-September to mid-December.

Data updated by Nielsen 1/21/26. Persons 12+, Monday-­Sunday, 6AM–Midnight, Average Quarter-Hour Share.
SubscriberFormatSP 24FA 24SP 25FA 25
WLZW-FMAdult Contemporary5.29.38.88.4
WFRG-FMCountry13.311.19.67.1
WODZ-FMClassic Hits5.27.14.66.7
WSKS-FMPop Contemporary Hit Radio4.74.44.66.3
WOUR-FMClassic Rock6.46.65.05.9
WIBX-AMNews Talk Information4.74.42.55.0
WKVU-FMContemporary Christian3.02.22.12.5
WBUG-FMCountry2.11.32.51.3
WRVO-FMNews Talk Information1.30.90.81.3
WUTQ-FMTalk/Personality2.12.21.31.3
WCAN-FMNews Talk Information0.4**0.4
WRUN-FMNews Talk Information*0.4*0.4
WRVN-FMNews Talk Information0.40.40.40.4
WAWR-FMContemporary Christian**0.4*

©2026 The Nielsen Company.
May not be quoted or reproduced without the prior written permission of Nielsen.
An asterisk (*) indicates data not available for this station/survey.

Important context regarding this data

Nielsen only provides “topline” radio ratings data to media outlets like CNYRadio.com. For those who may be unfamiliar with what that means, we hope this explanation is helpful:

  • Subscribing stations only – Nielsen only shares the topline ratings for stations that maintain paid subscriptions to the company’s full ratings reports (a/k/a “the book”). Nielsen does not publicly release any ratings data for non-subscribing stations.
  • Overall averages – The topline ratings reflect the overall average for all listeners ages 12 and up, Monday through Sunday between 6:00am and midnight local time.

In other words, the listings above cannot be considered true “rankings” because non-subscribing stations are omitted. It’s also worth noting that the overall ratings do not necessarily reflect a station’s performance with any particular daypart and/or target demographic.