Utica's WRBY becomes Mix 102.5

January 12, 2004 by Scott Jameson

After a weekend of spinning a "Wheel of Formats" -- everything from polka music to classical -- WRBY 102.5 FM in Utica-Rome has officially flipped formats from country to hot adult contemporary.

The newly branded Mix 102.5 replaces the country imaging of Bob 102.5 on the 27,000-watt station owned by Clear Channel Communications. WRBY had been a country formatted station since June 2001.


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