PM Drive Opening at I-100

April 11, 2008 by

Ithaca's I-100 has an opening for an afternoon drive jock. Program Director Mark Vanness tells existing PM driver Dan Ward is leaving the station, and the search is on for a replacement. Here's the complete job posting:

PM Driver for Ithaca, New York Classic Rocker wanted!

I sadly just accepted my afternoon guys 2 week notice! Our loss is your gain! So let's get to it...if you know the music, can communicate in an adult manner to an adult audience and be topical then we want to hear from you! We love to have a great time on the radio and it shows, log onto our site and give us a look and listen before you apply, If you know Audio Vault and Vox Pro that would be a plus but not required. This position includes commercial production so we will need samples of that as well. You must be able to provide references, we will check them. Experience and enthusiasm a must! We are a Saga owned radio station with top dollar equipment in a 4 star facility.

Email your audio, history, references and cover letter to or snail mail me ASAP to the following address:

1751 Hanshaw Road
Ithaca, NY 14850.

Don't waste your time putting together fancy packages, I want just the facts. Let's rock!

Saga Broadcasting is an equal opportunity employer.

7 comments on “PM Drive Opening at I-100”

  1. I would like to point out that as much as the owners would like to have this be an Ithaca radio station, I-100 is licensed to CORTLAND, NY.

    Its unfortunate Cortland's only AM station, WKRT, was given away for free by Saga and now is useless to the community it is supposed to serve, the least that could be done is for Saga to SERVE ITS COMMUNITY OF LICENSE and not pretend it is an Ithaca station.

  2. Yes the Wiii city of license is Cortland and that has nothing to do with the cit(ies) we serve and how we serve them. Take a listen to station and you will clearly hear that we serve both major communities. We also serve Lansing, Trumansburg Tully and so on. Our stick is in Cortland and our studios are in Ithaca. We can be clearly heard in Syracuse and further north and well South into in Pennsylvania. That's just our 99.9 frequency, we have a second at 100.3 which is just Ithaca (fills in the holes because of drastic changes in Ithaca geography).

    WKRT was donated to the Bible Broadcasting network bnecause there is a 5 station rule for local ownership and with the purchase of I-100 Saga reached that limit. That radio station still serves Cortland but in a different capacity.

  3. If your un-happy with the way the station formerly known as WKRT is serving Cortland reach out to them let your voice be heard!
    I'm sure they would love to hear from you...

  4. @RadioGuy, this is certainly not the only example of a station licensed to one location, but actually located in another.

    WUMX (Mix 102.5) is licensed to Rome, but studios were in Utica under Clear Channel and they are now in New Hartford under Galaxy. Even though it's licensed to Rome, it's still considered a Utica station because that's where the bulk of the area's population -- and the competition -- are located.

    Similarly, WTKV (TK105) is licensed to Oswego, but the transmitters are in Minetto and the studios are in Syracuse.

    And as long as we're in Oswego, look at the WRVO Stations. One studio in Oswego is serving places as far as away Watertown, Utica and -- yes -- Cortland.

    It may not be fair to single out WIII when it's actually a pretty common practice throughout this region and elsewhere around the country, to have stations licensed to one city actually broadcasting from another. If there were anything sinister or illegal about it, the FCC wouldn't allow it.

  5. Look, I am perfectly aware of everything stated so far. My grip is that the FCC no longer makes radio stations serve their communities of licenses and in general three huge companies own the majority of radio stations in this country. There is no longer any meaningfully relationship between a station and its community. WIII has studios in the middle of nowhere. Anyone from Cortland has to drive 20 miles or more to get to the station. Automation has further eroded any meaningful content on most stations. The new WYBY(formerly WKRT in Cortland), is totally run from North Carolina, no human being in Cortland, no one to complain to, zero local content. Hell when I called NC to find out where they kept the stations public file in Cortland, they didn't know what the hell I was talking about. And yes, it is still required by the FCC. It was like pulling teeth to get the info. How does that serve the public of Cortland County? Just because things in an industry are common practice does not make it right or desirable. Want other examples? Lets take the current Nova 105.1, licensed to Deruyter, NY a small little town just outside Cortland County. It used to serve a diverse group of listeners with many different programs heard NOWHERE ELSE. Clear Channel stole it from the community, and promptly pretends its a Syracuse radio station. You never hear anything related to its community of license on that station. So for those of us who have been in the business and have a passion for broadcasting in general, the state of terrestrial broadcasting is in sad shape for sure.

  6. Is it fair to expect any station, no matter who owns it, to serve it's local community when it's local community is DeRuyter - a one traffic light town at best - if the station's signal can be heard clearly in a much larger market such as Syracuse? If the station's going to at least break even it has to be able to sell advertising, and the more people will hear the commercials, the more they can charge for them.

    That said, with no Arbitron ratings for the Syracuse market I'm not sure it matters. The only way to tell if you have listeners is to run contests, or have a talk show with a local guy who says things just to get people upset enough to call and complain, and judge by how many calls you're getting how many people must be listening.

    I don't care for the way radio stations are owned and marketed these days either. It doesn't seem to matter if it's a big national corporation (Clearchannel) or a local one (Galaxy), often times their business decisions fly right in the face of what I as an average listener expect and want to listen to. (case in point: No one in the market carrys MRN/PRN Nascar broadcasts, per email reply from MRN one of their people made a statement that Galaxy chose not to honor the contract any longer).

  7. @Pontiac59 - There are still Arbitron ratings for Syracuse. But for the past few years, Arbitron has simply withheld the "public" numbers. In most markets, Arbitron releases the "Persons 12+" ratings as a voluntary courtesy, but nothing says they HAVE to do this. In markets where there's a cluster of stations that doesn't subscribe, it's commonplace for Arbitron to "embargo" the numbers, so non-subscribers can't take advantage of the P12+ numbers without paying for the entire ratings report. Specifically, in Syracuse and Utica-Rome, Galaxy left Arbitron to go with Eastlan. Getting back to the original point, there ARE ratings... but the numbers are only provided to subscribing stations and ad agencies. So the stations that subscribe do know how many people are listening. Unfortunately, the numbers are considered to be copyrighted information, so even if an "insider" at any station provided the ratings to us, we would not be able to reprint them.


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