Less than two weeks after WFLR-FM changed its frequency, call letters and format to bring CHR to the long-CHR-deprived Ithaca market, it suddenly has a new competitor.
We don't know where our usually-faithful Ithaca tipsters disappeared to, so we have to credit tophour.com for alerting us to this one. Saga Communications apparently decided they wouldn't sit back and watch the new Z95-5 (WFIZ) take all the CHR glory for themselves, so they did some finagling to get their own CHR station on the air.
Scott Fybush reports on tophour.com that Saga launched "Hits 103.3" on Friday. The station airs on WYXL-HD2 (97.3) and on translator W277BS (103.3, hence the station's name). Matching WFIZ's 10,000 non-stop music marathon kickoff, Hits 103.3 is promising 103 days of commercial-free music.
Both stations also have websites online -- though as of this writing, they're just "splash pages" saying more will be coming soon.
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