Bug Country Catches Holiday Fever

November 16, 2009 by

UTICA-ROME -- There are two more places on the FM dial to find wall-to-wall holiday tunes in the Mohawk Valley starting today -- the pair of "Bug Country" stations owned by Roser Communications Network.  But WBGK/Newport and WBUG/Fort Plain are remaining in-format... 

It's an "all-country Christmas" lineup.  That's the phrase morning man Dave Silvers used when telling about the change.  This makes Bug Country the second station in the market to go all-Christmas, and the fourth so far overall among the four markets covered by

On November 2nd, Galaxy's Mix 102.5 (WUMX) was the first Utica station to go all-Christmas, at the same time as sister station Sunny 102.1 (WZUN) in Syracuse.  Last week, Clear Channel's Y94FM (WYYY) became the second station in Syracuse to make the jump.


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