UTICA/ROME -- The mysterious commercial-free music on WUTI now has a name. The 5,000-watt AM station located in Oriskany is now identifying itself as "Ed 1150," according to a pre-recorded liner which aired between songs earlier this afternoon.
We're not sure exactly when the new nickname was ushered in, but we heard it when we happened to be driving within the WUTI broadcast area. Since the station was sold last December by Northeast Public Radio to Digital Radio Broadcasting, it has been playing non-stop music with no commercials; just a legal ID after every few songs.
Here's what your humble editor heard today, starting shortly before 2:30pm:
We've actually tuned into WUTI on numerous occasions when driving through the Utica area to keep an ear out for any changes. While the format hasn't changed much (it seems to be just as much of a "mixed bag" as before), the "Ed" liners are new. Previously, any spoken liners were just barebones legal IDs, which sounded as if they were voiced by children.
The station still plays no commercials and appears to have no personalities... that's caused many posters on radio-info.com's message board to openly wonder how Digital Radio Broadcasting is generating revenue (or if they aren't, why are they operating at a loss?) and what the owner's long-term plans might be.
We can't help but wonder ourselves... and we'll be looking out for any further developments. If you hear of anything before we do, feel free to send us a line.