NYSBA Awards: Complete List

June 30, 2010 by

ALBANY -- We now have a complete listing of winners from the 44th Annual Excellence in Broadcasting Awards, presented by the New York State Broadcasters Association on Monday night during a ceremony in Bolton Landing. Winners from stations within the coverage area are as follows, listed in order of categories as assigned by NYSBA:

Blue Group

Syracuse, Rochester, Albany, Buffalo and Long Island

Outstanding Public Service Announcement/Campaign

  • Power 106.9 (WPHR) / Syracuse
    We Begin Again

Outstanding Local Interactive Sales Campaign

Outstanding Sportscast

Green Group

All other markets except NYC and those in the Blue Group above

Outstanding Commercial

  • Big Frog 104 (WFRG) / Utica
    EMJ Porta-Jon: The Right Move

Outstanding Promotion Announcement/Series

  • Newsradio 950 WIBX / Utica
    Yank Me Out to the Ballgame

Outstanding Public Service Announcement/Campaign

Outstanding Public Affairs Program/Series

  • Lite 98.7 (WLZW) / Utica
    Central New York Travel Show

Outstanding Local Interactive Sales Campaign

Outstanding Station Sponsored Event

  • Big Frog 104 (WFRG) / Utica

Outstanding On-Air Broadcast Personality/Team

  • Froggy 97 (WFRY) / Watertown
    The Morning Splash with James Pond and Cricket (as reported earlier)

While some awards may have recognized commercial spots or other efforts promoted by an entire cluster of stations, NYSBA officially issues each award to one specific station.  That's why some awards previously reported as being awarded to an entire cluster have only one station listed here.

Disclosure: editor Peter Naughton is a part-time every-other-weekend DJ at WLZW, but had no knowledge of any awards won by WLZW or its sister stations prior to receiving the complete winners' list from NYSBA on Wednesday afternoon.
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