ITHACA/CORTLAND -- At first, it was just Clear Channel's 800 stations. Then they added 570 more stations owned by Cumulus. A handful of religious stations were mixed in. And now, Ithaca College's WICB has the distinction of being among the first college stations streaming on Clear Channel's iHeartRadio platform.
It's a win for the student-run station, which can now pick up new listeners who might not have found WICB otherwise, while giving alumni a new way to hear the station.
It's also a win for Clear Channel, since Ithaca-area listeners who download iHeartRadio for WICB will almost likely get curious enough to try out some of the other stations available through the app.
According to a press release issued today by Clear Channel, WICB is one of just 13 stations nationwide selected for iHeartRadio's debut of college radio stations. Clear Channel says it hopes to add more college stations in the future, but the company didn't elaborate on details like criteria, timelines, or how many more stations will be added.
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