WFRG

UTICA-ROME — It’s been a year and a half since the Utica-Rome radio market has had a sole station at the top of the 12+ ratings. For the past two books, Lite 98.7 (WLZW) and Big Frog 104 (WFRG) have been in a dead heat. For the fall 2002 ratings period, Lite 98.7 has pulled

‘Hopalong Cassidy’ is leaping off the afternoon lily pad at Utica’s WFRG 104.3 FM. Cassidy, known to his friends and family as John Raspante, is leaving Big Frog 104 after nine years to hop down to Harrisburg, PA to pursue a degree in law. Look for other frogs at the station to fill in until

Regent Communications has set a price of $7.50 per share on its add-on stock offering, and because investor demand was higher than expected, the planned offering of 8.25 million shares was kicked up to 10.5 million.

Regent Communications plans to offer approximately 8,000,000 shares of common stock. The offering represents a new financing plan by the company which owns six stations in Utica-Rome including market leaders Big Frog 104 (WFRG) and Lite 98.7 (WLZW).