Regent maintains its lead in Utica

August 10, 2004 by Scott Jameson

It was another good book for Regent in Utica-Rome. In numbers released last week by Arbitron, Big Frog 104 (WFRG) and Lite 98.7 (WLTW) held on to their first and second spots respectively despite a slight slip in audience share.

The debut of Clear Channel's Mix 102.5 (WUMX) as a Hot AC alternative seems to be working; the station moved up from a 3.1 to a 4.2 following its format switch from country earlier this year.WKLL's return to the K-Rock modern rock format helped the Galaxy Communications station. They were up nearly a point to a 4.5.

Numbers are for all listeners in all dayparts and do not necessarily reflect rankings in key sales demographics. Visit our ratings section for all the numbers.

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