UTICA-ROME -- Today's shift of ESPN Radio over to Galaxy Communications stations in Syracuse and Utica-Rome has had another impact on competitors. Arjuna Broadcasting's WNRS 1420 shifts to a hybrid format of Fox Sports Radio during the day and Bloomberg Financial Radio in the evening.
Co-owner and GM Mindy Barstein tells CNYRadio.com the station will now be branded as "1420 AM, The Fox."
Imus in the Morning remains intact, from 6-9am. He's followed by Fox Sports Radio's Dan Patrick at 9am and Jim Rome at noon.
After that, the station flips over to Bloomberg Financial Radio. Weekdays from 3-6pm, Taking Stock tracks breaking financial news as domestic markets close for the day. Mondays through Thursdays, that's followed by Charlie Rose for an hour, then Live from Tokyo from 7-10pm with coverage of markets overseas, where it's already the next day.
On Fridays, the station flips back to Fox Sports at 6pm. Various programming from Fox Sports fills all remaining overnight and weekend hours.
Of the unique combination, Barstein tells CNYRadio.com, "we have tied the #1 morning show in the country, Imus in the Morning, with a great sports format and introduce the #1 radio financial news programming into the market. 1420 AM, The Fox, has combined entertainment, business, sports and news that will reach the Male 25-64 demographic. All the changes will be complete by Monday, March 12."