UTICA/ROME -- As reported here earlier, the call letters at WYFY/Rome will be changing before Bible Broadcasting Network officially hands the keys over to Tune In Broadcasting. Now, we know those calls: the station, sold in February for $90,000, is now WRUY. According to this week's edition of NorthEast Radio Watch, BBN swapped the calls with a station it owns in Ohio.
A quick tune in to 1450 Wednesday May 18th at about 4 PM revealed no audio on the frequency. It will be interesting to hear the new format. Hopefully it will contain some music with local announcers. Their other station they purchased last year has not been on the air at all from what I see on the internet. Hopefully Rome won't be silent as long. WRUY call letters are very close to another Rome, New York radio station WRNY, and close to the calls of the old WRUN.
Interesting. Which type of programming do you think they would be successful with in the market? Doesn't look like music on an AM does well. Maybe religion again?