'Big Frog 104 Cares for Critters Radiothon' got underway yesterday at 6 a.m. as WFRG personalities broadcast live from Utica's Sangertown Square Mall for the entire radiothon which runs until 7 p.m. Friday and from 9 a.m. - 7 p.m. Saturday. Money raised during the two-day event will be divided among several humane societies and animal shelters within Big Frog 104's immediate listening area.