570 WSYR afternoon talker Jim Reith is the subject of this week's Syracuse New Times cover story. Reith, a veteran WSYR newsman turned talk show host three years ago, discusses his vision for his particular brand of local talk radio, how he "likes to whine" on the air a lot, and why, in the cover photo, he's hiding behind a vintage WSYR microphone like Wilson of Home Improvement peering out from behind his garden fence.
Source (link may no longer work):
newtimes.rway.com/2002/120402/cover.shtml