UTICA-ROME -- After nearly 15 years as Utica-Rome's dominant CHR station duo, Kiss-FM (WSKS/WSKU) will be flipping formats on Monday, according to a press release issued by the station today.
The station has also been airing promos voiced by PD Shaun Andrews, announcing the impending change, declaring this to be "Goodbye Kiss FM Weekend." The format flip will take place at 7:30 Monday morning.
The press release blames "financial constraints" for the change, and it says the new format "already in place and ready to be executed," but it does not indicate what that new format will be.
New at 10:00pm: Both the Utica Observer-Dispatch and local NBC affiliate WKTV (text | video) are reporting all personalities will be retaining their jobs -- as station officials explained the "financial constraints" mentioned in that press release had nothing to do with salaries, but rather a jab at high music licensing fees.
Despite the new details, program director Shaun Andrews and promotions director Jesse Jordan are still being tight-lipped about what will hit the air on Monday morning. During his show tonight, "Intern Dave" was taking calls from listeners sorry to see the old format going away -- and when asked what will happen on Monday, he claimed he did not know. The weeknight jock would only say he'd still be there, "maybe doing fill-ins or weekends or something."
Here is the full text of the press release issued this morning:
May 15, 2009
ROSER COMMUNICATIONS ANNOUNCES FORMAT FLIP
Utica/Rome CHR simulcast WSKS/WSKU 97.5/105.5 KISS FM announced today that due to financial constraints, the CHR powerhouse will be changing formats.
979/1055 KISS FM has been playing the popular Top 40 format for nearly fifteen years and for its change, the station is implementing a “Goodbye Kiss FM” weekend. Listeners are encouraged to call in and share their favorite memories of Kiss FM in its final days as a CHR.
The new format is already in place and ready to be executed. The new stations will begin broadcasting and be revealed in grand scale style live, on the air, Monday morning at 7.30am with a special “Sign Off” with Jesse Jordan, morning personality, and Shaun Andrews, Afternoon Drive and Program Director.
97.9 WSKS and 105.5 WSKU are owned and operated by Roser Communications Network in Utica, NY. Roser also owns Bug Country 99.7/101.1 WBGK/WBUG and Beautiful Music, WADR/WUTQ 1550/1480.
We don't usually get into opinions here, but having grown up in the Utica-Rome market, your editor is frankly, very surprised to see this... especially considering Kiss-FM is the only CHR in the market. We'll definitely keep you updated on what happens Monday morning.
It's rare we get to hear about a format flip in advance... so we've set up a new poll where you can predict which format will debut on Monday. The poll will be open until sometime early Monday morning:
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