Clear Channel to test new web streaming

June 15, 2001 by Scott Jameson

Two months after most radio stations across the country stopped streaming their signals on the web because of a dispute over fees for traditional radio commercials that are simulcast on the web, Clear Channel Interactive announced that they have come up with a solution.

Clear Channel's chief executive Kevin Mayer said at the Radio & Records Convention in L.A that the chain is set to begin testing Internet-only advertisements on some of its websites.

At issue, a 1999 union contract requiring advertising agencies to pay voice-over artists 300 percent of their normal fees if a radio commercial is simulcast on the web.

Clear Channel owns six stations in Syracuse including market leaders B104.7 and 570 WSYR.


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