UTICA/ROME -- Townsquare Media's 5-station cluster takes the top 5 spots in the publicly-available Spring 2021 ratings released this week by The Nielsen Company. As usual, country Big Frog 104 (WFRG) leads the way, with more than double the Persons 12+ audience of #2-ranked Lite 98.7 (WLZW).
As always, we need to include a couple of important reminders about the newly-released data:
The Spring 2021 book continued the upward trend Big Frog 104 has enjoyed over the past few reports. The country station enjoys a 14.3 share from the 12-week diary period.
In the studio next door, adult contemporary Lite 98.7 posted a 7.0, its lowest of the last few books, but still good enough for 2nd place among those stations listed by Nielsen. Sister stations including The Eagle 96.1, 96.9 WOUR and news/talker 950 WIBX followed, with a 5.8, a 5.4 and a 5.0 respectively.
Locally-owned Roser Communications claims the next three slots: First, there's top-40 Kiss-FM (WSKS/WSKU) posting a 4.7 share. From there, the rest of the book falls into "ones and twos" with Talk 100.7 (WUTQ) only garnering a 2.3 share and Bug Country (WBUG) with a 1.9.
However, it's unclear as to why Oswego-based NPR affiliate WRVO and its Utica repeater WRVN are listed separately -- Nielsen typically combines simulcasts and totals the two together. If this practice had been followed, the two signals would've totaled 3.1, wedging it between Kiss-FM and WUTQ. Instead, WRVO was listed with a 1.9, while WRVN got credit for attracting 1.2% of the audience during an average quarter hour of programming.
Most of the rest of the rankings feature a handful of stations bleeding in from Syracuse. Albany-based Northeast Public Radio's repeater in Remsen, 90.3 WRUN-FM, shows up second-to-last on the list, with less than half a point.