Bill McAdams (Tad Pole)

UTICA/ROME – Dave “Wheels” Wheeler is no longer co-hosting mornings at Big Frog 104 (WFRG). And don’t expect him to resurface at a sister station this time — after 16 years with Townsquare Media, he’s exited the River Road studios completely.

UTICA-ROME — Some lineup changes to report at Townsquare Media’s cluster in the Mohawk Valley, as Dave “Wheels” Wheeler exits mornings at Lite 98.7 (WLZW), moving literally right next door to join Polly Wogg on the wake-up shift at country powerhouse Big Frog 104 (WFRG).

UTICA-ROME — The married morning duo of “Polly Wogg” and “Tadpole” have been named “Best Morning Show” by the New York State Broadcasters Association. The pair will collect their trophy on behalf of Big Frog 104 (WFRG) when the NYSBA holds their 2024 awards luncheons this fall.

UTICA/ROME — After 43 years in radio — the last 15 of them on mornings at Big Frog 104 (WFRG) — Bill McAdams (a/k/a “Tadpole”), is getting ready to hang up his headphones. And the station that often tops the Utica-Rome ratings charts already has a replacement lined up.

UTICA-ROME — Last month’s unexpected removal of longtime Big Frog 104 (WFRG) morning host Matt Herkimer has had a ripple effect throughout the market. It looks like the dust is finally settling, after a round of “musical chairs” between WFRG and sister Oldiez 96.1 (WODZ).

UTICA-ROME — Former WIBX 950 news anchor Jeanette Lenoir is reportedly suing WIBX parent Townsquare Media, after obtaining a “Notice of Right to Sue” from the U. S. Equal Employment Opportunity Commission.  Lenoir alleges she was paid less than white colleagues, overlooked for promotional opportunities and was fired without explanation in 2012.

Updated 8:20pm — UTICA-ROME — For the first time in its 25-year history, perennial market leader Big Frog 104 (WFRG) is playing “the best and most country” without its longtime morning host.  Matt Herkimer’s bio and photo disappeared from the station website over the weekend, and he’s not on the air this morning.

UTICA-ROME — After nearly 16 years with what is now Townsquare Media, Geoff Storm is headed onto a new venture.  His last day with the four-station camp will be June 1.  That leaves the cluster looking for its next production wizard.  Operations manager Bill McAdams sends along the following job posting:

UTICA-ROME — Townsquare Media is looking to fill a vacancy left when Bob Cain exited the Brand Manager post at Oldiez 96.1 WODZ last month.  (“Brand Manager,” if you haven’t figured it out, is the title formerly known as Program Director.)  Operations Manager Bill McAdams sends along the following job description, including details on how to

UTICA/ROME — As you read here yesterday, current WIBX News Director Jules Thompson has handed in his notice after accepting a new gig as the nightside assignment desk editor at NewsChannel 9 in Syracuse.  That means WIBX needs someone else to run the newsroom, and Ops Manager Bill McAdams sends the following job posting to